Market Research

We can perform the following types of ad hoc marketing research projects:

 

Business/Economic and Corporate Research
Industry/market characteristics and trends
Acquisitions/diversification studies 
Market share analyses 
Export and international studies

   

 

Demand
Market potential 
Sales potential 
Sales forecasts

   

 

Product
Concept development and testing 
Branding name generation and testing 
Test market 
Product testing of existing products 
Packaging design studies 
Competitive product studies

   

 

Advertising and Promotion
Motivation research 
Advertising effectiveness 
Competitive advertising studies 
Image studies

   

 

Buying Behaviour
Brand preference 
Brand attitudes 
Product satisfaction 
Purchase behaviour 
Purchase intentions 
Brand awareness 
Segmentation studies


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